Advertising for chumps?

One mini-wheat, two-mini-wheats, three mini-wh...

Oh, hi.

Lost my count.

Maybe an advertising expert can help me with this one. I was reading the sports pages and noticed an ad for Dodge Chrysler Jeep. The caption read, "Be like... insert local sports celebrity here." In this instance, it was Montreal Alouettes quarterback Anthony Calvillo

Now what would make me want to run and buy this car? Does this type of advertising actually work? I thought consumers have become too sophisticated to be swayed by such blatant ploys.

That's my pre-Grey Cup Sunday thought of the day.

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