Real bright. I gotta say. I want to meet the meathead on The Daily Show (with Jon Stewart) who came up with "hey, you know what would be swell? Let's bring in a desert animal into the dead of winter! It sells itself!"
Reminds me of that classic scene on WKRP when Mr. Carlson, Les (to whom this blog is dedicated) and Herb hatched the turkey drop campaign. In Arthur's immortal admittance, "as God as my witness, I thought turkey's could fly."
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