We had a most interesting conversation - more like debate - over Christmas dinner. The subject was about entrepreneurship. Specifically, what is the role of the entrepreneur: do they react to demand and move to fill it or do they make a product and then create the demand?
One example used was how American car manufacturers "invented" the need for the SUV.
Personally, the former is more likely. Observe the market and see what it needs. As for the latter, it's risky to create and then try and find a market. I think established companies or seasoned entrepreneurs can pull it off. The "creating" demand part goes under advertising in the former scenario.
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