Aside from the fact I'm not much of a fan of the CRTC, finally a ruling I like:
"Canadians tired of being denied American Super Bowl ads will get to see what all the fuss is about — just not yet.
Starting in 2017, the Canadian Radio-television and Telecommunications Commission (CRTC) will no longer allow broadcasters to request simultaneous substitution during the Super Bowl.
The announcement was made during a speech on the future of television at the London Chamber of Commerce Thursday morning by CRTC chairman Jean-Pierre Blais. "
Unfortunately, we have to wait still some more.
It's only been 35 years I've been waiting. All those commercials...lost!
All because of a stupid, stupid, stupid practice.
"Broadcasters love this, because it keeps ad revenues in-house. Blais said simultaneous substitution is worth $250 million annually across the industry.
But Canadians hate it.
Slip-ups in signalling times can cause fans to miss the big play or overtime goal.
And what kind of democracy would deny its citizens the joys of “Wassup,” the Geico gecko or Ali
Landry eating Doritos?
Blais said that while Canadians loathe it, the financial cost of ending simultaneous substitution is too great. Instead, new regulations will hope to end some of its biggest annoyances."
Absofuckinglutely. That broadcasters had such a long run at it annoys me to no end. I can't tell you how many times the signal was lost - as in cut into a program scheduled for that time - at important moments in a game. DRIVES ME NUTS.