Use guilt. Make money.
Doesn't matter what. It could be the environment, eternal damnation, whatever. It's all good as long as you make people feel guilty for their choices and for not seeing it your way. If you can bag a few scientists on your journey to back your claims, all the better.
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Mysterious and anonymous comments as well as those laced with cyanide and ad hominen attacks will be deleted. Thank you for your attention, chumps.