It didn't take a genius to figure that out. And the more resistant or dismissing of blogs a journalist is the more likely they use them to gain an idea or two. Some bloggers are smart Oreo's.
The links that follows this paragraph explores the reality that journalists and editors do indeed peruse blogs. It even attempts to assign percentages and figures. Wow. Polling has come to blogging.
I must humbly profess when examining IP addresses observed is a large number of government departments and academic schools spending quite a bit of time here. What it means who knows? Just as they can easily be browsing for entertainment and/or ideas they can be writing a paper about the destruction of civil society and the rise of blog-trash.
With a fair amount of certainty, we can now surmise that blogging is having an impact on communications. However, it would be best to caution that it does not get to the heads of bloggers. The fact remains there are many awful blogs that could use some form of professional ethics.
That will probably come in due course when applying them on a regular basis.
Smart journalists will cross over and bring with them the professional standards to blogging. This is good. It may serve as a natural barrier to entry of sorts. But where does that leave medium sized blogs? I can't help but wonder if one day there will be a massive purging and we'll end up with far less blogs. Sorta like what happened in the car industry after the Big Three wiped out many independent car manufacturers.
We all have to devolve and get bought out at some time right? It's the way of the free enterprise system.
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