Just watched the latest Tim Horton's commercial. Just when I thought it could not meet its own standards of self-absorption they come out with another doozy. The plot has four hosers - an older couple taking off on a cross-country journey and two young males doing the same.
Alas, this is not like any journey. The purpose of this journey is to hit as many Tim Horton's (if not all) scattered across this gigantic geeky land. They even marked Horton outlets with cups drawn on the map. The Great Canadian Epic. Yeesh.
Look, it's simple. If you know anyone who comes up to you and tells you that they plan to make a trip of visiting Tim Horton outlets to savour absolutely terrible coffee here's what you should do - take them slap them out and tie them up and let them think of the pointlessness of their existence. At the same time, feed them espresso and teach them a real coffee lesson. Cripes, the idiocy of it all is incredible. Out of all the things to do in North America, Tim Horton's wants to put itself right up there with Route 66. Enough of the madness. Time to seek and destroy the marketing team.
At this point, why don't we just adopt the Tim Horton coffee mug as our passport?
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