There are no shortage of 'woke' ads coming in these days. From Gillette to Nike, companies seem to be targeting the millennial woke demographic.
The ad is a mess. At the end it says it supports a mental health organization - a good thing of course - but the ad is conflating legit mental health with choices that lead to a depressed state I think. The former is a much more problematic issue while the other can be fixed through education and making the right choice.
I'll just offer my own brief first impression.
The first guy? Yeh, totes likely clinically depressed. He can choose any box he wants but it ain't gonna cut it. Ditto for the second girl who comes off suicidal.
So far so good as these characters fall in line with mental illness.
I'd give these 0 chance a burger would cheer them up.
The others? Let's explore.
You have the working girl quitting her job saying her boss is a creep and then flinging papers and giving the finger. Not exactly how a professional should handle things. I guess millennials are post-cynical and think 'burning bridges' is honourable. Without knowing the specifics of what the boss did - maybe he winked at her or worse given #metoo. Or maybe he (assuming it's a he. Could even be transgender for all we know) denied her request for a safe space in the office. Who knows anymore?
Either way. That's not how you react. We all have faced bad bosses and hardships at work. Always best to just keep calm. If you can't work things out, change job.
I'll give this a 2 out of 5 (assuming she wasn't raped) BK's chance a burger could offer temporary happiness.
The guy who got ghosted is pretty sure he's going to be alone the rest of his life. Here we can point to self-esteem - or lack thereof. Again, nothing unique in his situation. We've all been dumped. Some of them hurt bad even. Story of humanity really.
Dude could use a burger but sometimes you don't want to eat when love hurts. 2.5. out of 5.
Then comes the student straddled with debt. He doesn't look like he's in STEM or law. So I'd be worried too if I took out a 200k loan for one of those SJW retarded classes they offer these days. I don't know why he's so worried though. Debt forgiveness is being tossed around for deadbeats or people who make poor decisions. It's stressful to carry debt but we should be teaching people squelching on a debt is not acceptable. We sure as hell shouldn't be forcing them into post-secondary education or even making it free to dilute it making it pretty much useless.
You borrow, you make good on repayment.
It take discipline and commitment to doing the right thing.
That's the responsible and honourable thing to do. You don't get to borrow and then reneg on it (insert excuse here). Excuses aren't reasons.
Also. Dude. Get a job. The U.S. economy is experiencing one of its greatest period in decades. Which comes to think of it, makes this ad all the more interesting.
Looks like him and his father could use a burger. So give it a 5.
Finally there's the cute single mother. with a false sense of empowerment. She don't need no stinking man in her life. Na-ah. I'll assume she's a good mother, but whether she can provide is another matter. I get the feeling she lives in subsidized housing too.
And if she's going to BK, I'm guessing it's not likely.
I think she feels she's owed a burger for being a single mother. I can give whatever grade here but she's gonna feel like it's a 5 anyway. So 5 it is.
Added thoughts.
Such ads may come marketing departments employed by millennials.
Which lends insights into their mindset. Outside the first two, the other characters aren't facing any real challenges none of us haven't experienced. In fact, millions of people have been dumped, borrowed money they couldn't pay back and had kids out of wedlock. There's nothing unique in their plight.
But they act like it is unique.
Reminds me of a quote I read somewhere about millennials. It goes something along the lines of, 'never has a generation documented themselves so much on social media achieved so little.'
Maybe that's the kicker in all this. Maybe behind all the collectivist rush to grow beards and get tattoos, they know they're fooling themselves. Maybe they're just delaying the inevitable and engaging in some form of hedonistic (and maybe even nihilistic) craving for immediate self-gratification and entitlement.
They've convinced (and conned) themselves into believing they're victims of (insert social construct here) and that they're owed something.
It's a kind of narcissism
No wonder they're filled with anxiety.
I look back on my Gen X and can't help but make some superficial comparisons.
If this is the sort of things that trouble millennials, then it is narcissism because they seem unaware that these problems are issues that faced, as mentioned already, all generations. In fact, some generations had it worse as the pre-Boomers did.
Gen-X was the first to face the behemoth that was the Boomer generation and this filled us, generally, with angst and cynicism. However, I like to think this was tempered with healthy skepticism and an understanding that we weren't unique. We saw with our own two eyes, for example, how much misery and death communism and socialism brings. We weren't fooled into thinking otherwise. We reserved nothing but scorn for it. As proper.
Gen-X may not be as well-traveled but that's because we went to school and work. We weren't in existential crisis mode though we were curious we mostly informed and enlightened ourselves with decent traveling and heavy reading (something millennials don't seem to do).
Gen-X questioned things. We weren't as ready to submit to authority. While the wave of authoritarian progressivism was already under way (Boomers sold us out on that front), we still maintained a sense of individualism.
You see that in our subculture from jocks to Goths and everything in between including metal heads, punks, stoners, preps, and nerds. All reflected in the movies of the time.
Yes, we self-identified in groups, but it wasn't in the form of full submission into the collective.
They were no NPC conformist and we sure as hell weren't as partisan as modern students are. Maybe that's why some Gen Xers like myself despise what we see on the modern university campus and various left-wing protests. We had those in the past but the rule of thumb was look at who was taking part in them. If these were people you would't hang out with, or you knew were just rabble-rousing for its own sake (most outgrew their activism anyway. Just like how hippies of the 60s became yuppies of the 80s), then it was a good barometer for the worth of the protest and the people engaging in it.
In any event, I find it somewhat unfortunate corporations are trying to capitalize on all this. I would have approached this differently. We're all trying to 'find our way'.
I see it less as a matter of principle and more just an example of how mentally tried we've become as a civilization.
I see no value to the advancement of our civilization.
Then again, I'm just an unwoke, cis-gender white male who hasn't checked is privilege and bigotry.
They're first DGAF customer:
An excuse to post this:
This is how we found our way:
Gen X 'finding its way'. I can't think of a movie that better encapsulated a generation than The Breakfast Club.
The ad is a mess. At the end it says it supports a mental health organization - a good thing of course - but the ad is conflating legit mental health with choices that lead to a depressed state I think. The former is a much more problematic issue while the other can be fixed through education and making the right choice.
I'll just offer my own brief first impression.
The first guy? Yeh, totes likely clinically depressed. He can choose any box he wants but it ain't gonna cut it. Ditto for the second girl who comes off suicidal.
So far so good as these characters fall in line with mental illness.
I'd give these 0 chance a burger would cheer them up.
The others? Let's explore.
You have the working girl quitting her job saying her boss is a creep and then flinging papers and giving the finger. Not exactly how a professional should handle things. I guess millennials are post-cynical and think 'burning bridges' is honourable. Without knowing the specifics of what the boss did - maybe he winked at her or worse given #metoo. Or maybe he (assuming it's a he. Could even be transgender for all we know) denied her request for a safe space in the office. Who knows anymore?
Either way. That's not how you react. We all have faced bad bosses and hardships at work. Always best to just keep calm. If you can't work things out, change job.
I'll give this a 2 out of 5 (assuming she wasn't raped) BK's chance a burger could offer temporary happiness.
The guy who got ghosted is pretty sure he's going to be alone the rest of his life. Here we can point to self-esteem - or lack thereof. Again, nothing unique in his situation. We've all been dumped. Some of them hurt bad even. Story of humanity really.
Dude could use a burger but sometimes you don't want to eat when love hurts. 2.5. out of 5.
Then comes the student straddled with debt. He doesn't look like he's in STEM or law. So I'd be worried too if I took out a 200k loan for one of those SJW retarded classes they offer these days. I don't know why he's so worried though. Debt forgiveness is being tossed around for deadbeats or people who make poor decisions. It's stressful to carry debt but we should be teaching people squelching on a debt is not acceptable. We sure as hell shouldn't be forcing them into post-secondary education or even making it free to dilute it making it pretty much useless.
You borrow, you make good on repayment.
It take discipline and commitment to doing the right thing.
That's the responsible and honourable thing to do. You don't get to borrow and then reneg on it (insert excuse here). Excuses aren't reasons.
Also. Dude. Get a job. The U.S. economy is experiencing one of its greatest period in decades. Which comes to think of it, makes this ad all the more interesting.
Looks like him and his father could use a burger. So give it a 5.
Finally there's the cute single mother. with a false sense of empowerment. She don't need no stinking man in her life. Na-ah. I'll assume she's a good mother, but whether she can provide is another matter. I get the feeling she lives in subsidized housing too.
And if she's going to BK, I'm guessing it's not likely.
I think she feels she's owed a burger for being a single mother. I can give whatever grade here but she's gonna feel like it's a 5 anyway. So 5 it is.
Added thoughts.
Such ads may come marketing departments employed by millennials.
Which lends insights into their mindset. Outside the first two, the other characters aren't facing any real challenges none of us haven't experienced. In fact, millions of people have been dumped, borrowed money they couldn't pay back and had kids out of wedlock. There's nothing unique in their plight.
But they act like it is unique.
Reminds me of a quote I read somewhere about millennials. It goes something along the lines of, 'never has a generation documented themselves so much on social media achieved so little.'
Maybe that's the kicker in all this. Maybe behind all the collectivist rush to grow beards and get tattoos, they know they're fooling themselves. Maybe they're just delaying the inevitable and engaging in some form of hedonistic (and maybe even nihilistic) craving for immediate self-gratification and entitlement.
They've convinced (and conned) themselves into believing they're victims of (insert social construct here) and that they're owed something.
It's a kind of narcissism
No wonder they're filled with anxiety.
I look back on my Gen X and can't help but make some superficial comparisons.
If this is the sort of things that trouble millennials, then it is narcissism because they seem unaware that these problems are issues that faced, as mentioned already, all generations. In fact, some generations had it worse as the pre-Boomers did.
Gen-X was the first to face the behemoth that was the Boomer generation and this filled us, generally, with angst and cynicism. However, I like to think this was tempered with healthy skepticism and an understanding that we weren't unique. We saw with our own two eyes, for example, how much misery and death communism and socialism brings. We weren't fooled into thinking otherwise. We reserved nothing but scorn for it. As proper.
Gen-X may not be as well-traveled but that's because we went to school and work. We weren't in existential crisis mode though we were curious we mostly informed and enlightened ourselves with decent traveling and heavy reading (something millennials don't seem to do).
Gen-X questioned things. We weren't as ready to submit to authority. While the wave of authoritarian progressivism was already under way (Boomers sold us out on that front), we still maintained a sense of individualism.
You see that in our subculture from jocks to Goths and everything in between including metal heads, punks, stoners, preps, and nerds. All reflected in the movies of the time.
Yes, we self-identified in groups, but it wasn't in the form of full submission into the collective.
They were no NPC conformist and we sure as hell weren't as partisan as modern students are. Maybe that's why some Gen Xers like myself despise what we see on the modern university campus and various left-wing protests. We had those in the past but the rule of thumb was look at who was taking part in them. If these were people you would't hang out with, or you knew were just rabble-rousing for its own sake (most outgrew their activism anyway. Just like how hippies of the 60s became yuppies of the 80s), then it was a good barometer for the worth of the protest and the people engaging in it.
In any event, I find it somewhat unfortunate corporations are trying to capitalize on all this. I would have approached this differently. We're all trying to 'find our way'.
I see it less as a matter of principle and more just an example of how mentally tried we've become as a civilization.
I see no value to the advancement of our civilization.
Then again, I'm just an unwoke, cis-gender white male who hasn't checked is privilege and bigotry.
They're first DGAF customer:
An excuse to post this:
This is how we found our way:
Gen X 'finding its way'. I can't think of a movie that better encapsulated a generation than The Breakfast Club.
I couldn't care less how "woke" a company is myself
ReplyDelete...my main concern is: shaving razors that cut hair instead of skin; restaurants that serve decent food at reasonable prices and provide good service; being able to buy quality merchandise of one's own choosing that can be depended upon to last a reasonable length of time (as opposed to falling apart 6 months later); continued availability of proven tried-and-true products I've come to rely on.